Knowing how your product or service is branded (the image it’s portraying), a marketing strategy is a document stipulating how the product or service will now be marketed.

This is where the thorough research and planning play their parts. Followed by a marketing campaign to implement the strategy, you’re almost there!

Sometimes being penny-wise-pound-foolish, you might consider jumping the gun – skipping the strategy part and going straight for the marketing campaign. It’ll be like having an open party without buying ice. (Or something like that.)

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