After the branding strategy determined what the brand (company / product / service) looks like and who’s most likely to listen (the target market), the communication strategy stipulates how the communication should take place, in order to get the best response from the target audience.

It’s basically a how, when and where, after the why, who and what are set.

Oh, all the jargon. All you need to know is that we’re good at it and will make it work for you.

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