You know who you need to target (the section of the market / those people who are most likely interested in what you’re offering), but you don’t quite know via which channels.

In plain terms – no use marketing retirement units in the Cosmo Mag, promoting a make-up course in a golf magazine or selling candy on a property website (well, maybe if you have a very quirky marketing campaign to back this up).

What specific groups of people read, view and listen to has been very well researched by SAARF (the South African Advertising Research Foundation) and they’re making comprehensive reports on TAMS (TV viewing), RAMS (radio listening) and AMPS (other media) available to use as platform from which to build a proper media campaign.

We break this research down and present it in jargon-free, simple-to-understand language. We add research specifically related to your brand and then give you a plan to suit your budget. How nice is that!

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