Making it worth it, means spending valuable advertising funds on material actually targeting the correct market.

No use talking to those who don’t want to listen. Or to those who listen, but aren’t interested. Or to those who’re interested, but don’t have the money to buy the goods. Or to those who do have the money, but who’re not conveniently positioned to receive the goods.

It’s absolutely vital (appreciate the long pause for effect) to establish the correct target market and then to actually focus on this audience.

Filtering the market and developing material to focus on the correct target group will ensure that everyone who’s listening can realistically be turned into a client.

Now, this makes advertising worth it.

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