You’ve established your target market. And now you need to know how to reach this audience.

What do they read? What do they prefer to watch? What times of day do they listen to the radio? What’s their general style and what do they find attractive? Oh, so many questions!

With all the media options out there, it can be quite daunting finding the right channels and mediums via which to reach the correct, filtered target market.

Add a dash of LSM (Living Standards Measure), MGM (Media Groups Measure) and some info from RAMS (Radio Audience Measurement Survey), TAMS (Television Audience Measurement Survey) and AMPS (All Media and Products Survey) by SAARF (South African Advertising Research Foundation) and you’ll get closer to the answer.

Or just ask us to do it for you.

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