Expert Graphic & Web Design and Advertising Services

Creative is the most popular adjective in the design world. Everybody wants to be a creative individual, find a creative solution, or discover a creative book. There are many synonyms for the word creative:  ingenious, clever, prolific, innovative, gifted, inspired, inventive, original, stimulating. But what does this word really mean? And how can we activate our own creativity?

The Target brand personality is all about fun and style. The company has done an excellent job of using design and designers to communicate this message. With respect to its identity, red is the colour of Target’s bulls-eye. The retailer has also done an excellent job of bringing this element to life and animating it in a way that is compelling, tantalizing, fresh and forward. In the same way, Target has made red fresh and has recast perceptions of this colour. There are three levels at which we perceive colour, and it’s very difficult to pull these levels apart. All three work together at once.

Whether you run a multi-national company or a small family business, your brand is often your most important asset – it’s what keeps your customers coming back. Small to medium businesses can create an effective corporate brand by examining what their business really delivers and understanding what it means to their stakeholders, according to branding experts Michelle Rosen-Oberman and Tammara Umbricht.

Colours are all the rage amid the fickle fashions of branding, with a green tea brand named “Green Country,” a soap named “Blue Chip” and cosmetics products called “White View” all part of the line-up. The popularity of colour marketing, led by McDonald’s yellow and Coca Cola’s red, virtually guarantees there will be more trademarks associated with a colour in a store near you soon. The all-important corporate identity practically screams for a distinctive colour that, so marketers hope, will focus consumers’ attention.