Expert Graphic & Web Design and Advertising Services

Online shopping was nothing less than a Retail Revolution. Suddenly, the whole planet became your corner café. From a second-hand wheelbarrow to a Russian bride - you can buy it all on the web. In fact, if you don’t even have to know what you want to buy. You can pay the Something Store R70.00 and they will send you a random item from their inventory. It could be a handmade necklace or an electronic appliance. Surprise!

Of course, you could suddenly sell anything in this global marketplace too. If there are only twenty people on the globe that will hand over money for Aunt Agatha’s purple and yellow crochet tea cosies, you can reach them online. Even the smallest business aiming at the most specialised market has a fighting chance.

In 2010, the number of active internet users in South Africa rocketed to 5.3 million. This exponential growth is set to continue. According to Forrester Research, online retail sales made up 7% of the United States’ total retail sales in 2010. That’s a whopping $172.9 billion. E-commerce is Big Business.

But somewhere along the line, the golden shopping cart lost much of its lustre. KISSmetrics reports that 88% of online shoppers completely abandoned their shopping carts last year. And it wasn’t because of the recession.

Three of the four top reasons are related to cost, but there’s more to it than meets the eye. What makes a digital window shopper decide he’d rather hunt for a better price than proceed to your checkout?

The biggest problem is that shopping carts have not evolved along with the rest of the web. Social media has streamlined our interaction with the virtual world. Logging in, joining and participation have become simple and fast. Most shopping carts, on the other hand, are still complicated and slow. That means you don’t need to change your price to compete for conversions. You need to transform your shopping basket into a turbo trolley.

The truth is that e-commerce is even more daunting to vendors than it is to users. That gleaming turbo trolley may seem about as attainable as the Lamborghini Aventador we love. This is where we come to the rescue. We can help you to make the simple, fast and very creative changes that will pimp your shopping cart beyond recognition. The Retail Revolution is dead. Welcome to E-Commerce Evolution.

We can do all of that. Very well. Best of all, we can track the effects of these changes to show you just how they translate into sales conversions. Because we’re awesome.

Share!